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Bonobos is an e-commerce-driven apparel company headquartered in New York City that designs and sells men’s clothing. Bonobos offers a full line of pants, suits, denim, shirts, shorts, swim and outerwear. The company was founded by Stanford Business School housemates Andy Dunn and Brian Spaly, and launched exclusively online in 2007. In 2012, Bonobos' business model extended offline with the launch of their e-commerce stores called “Guideshops” and through a partnership with Nordstrom. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine,〔(【引用サイトリンク】url=http://nymag.com/bestofny/shopping/2009/mens-pants/ )〕 one of Inc. Magazine’s “20 Awesome Facebook Pages”,〔(【引用サイトリンク】url=http://www.inc.com/20-awesome-facebook-fan-pages-2011/bonobos/index.html )〕 and was awarded Crain’s New York Business “Best Places to Work in New York City”.〔(【引用サイトリンク】url=http://www.crainsnewyork.com/gallery/20111204/FEATURES/113009999/16 )〕 == History == The firm was founded by Brian Spaly who began designing men’s pants while at Stanford Business School. They featured a curved waistband, a medium rise and a tailored thigh that fit better and eliminated “khaki diaper butt.” As demand grew, he and housemate Andy Dunn〔(【引用サイトリンク】url=http://mycrains.crainsnewyork.com/40under40/profiles/2013/andy-dunn )〕 decided to pursue the project as a business opportunity. Initially, the brand was launched exclusively online.〔(【引用サイトリンク】url=http://www.nbcnews.com/id/21134540/vp/32911933#32911933 )〕 Dunn cashed in his 401K to build Bonobos.com and raised an angel round of investment. Initial investors included Wealthfront CEO and former venture capitalist, Andy Rachleff, and JetBlue Chairman and founding Bonobos board member Joel Peterson, both of whom had lectured Dunn at Stanford Business School. Dunn then moved to New York City with 400 pairs of pants that he picked, packed and shipped from his Union Square apartment.〔(【引用サイトリンク】url=http://www.bloomberg.com/video/77232282-bloomberg-enterprise-bonobos-clothing.html )〕 Within six months, the firm grew to five employees and a $1 million net revenue run rate. In its first three years, the company received over $7 million in funding from angel investors. In 2009, Spaly moved on to another venture, running the Chicago-based fashion commerce company Trunk Club. In 2010, the company received its first institutionally-driven financing round, raising $18.5 million from Accel Partners and Lightspeed Venture Partners. As part of the round, Accel Partners’ Sameer Gandhi and Lightspeed Venture Partners’ Jeremy Liew joined Bonobos’ board. As Bonobos expanded its assortment to include suits, dress shirts, outerwear and tailored pieces, more customers requested the opportunity to “try before they buy”. In fall 2011, the company tested an e-commerce store at their New York City headquarters, called The Guideshop. The purpose of the Guideshop was to provide a physical space for men to try on Bonobos prior to e-commerce transactions being placed. Within a year, the concept became an integral part of the firm's service and business model.〔(【引用サイトリンク】url=http://www.yelp.com/biz/bonobos-guideshop-san-francisco )〕 In 2012, Bonobos closed a $16.4 million strategic minority investment round led by Nordstrom, with participation from existing investors. In tandem, Bonobos partnered with Nordstrom to sell the brand’s clothing in their full-line stores and their website. Bonobos furthered its offline reach in May 2012, opening its first standalone Guideshop in Boston. By January 2013, Bonobos had opened additional Guideshops in Chicago, Georgetown and San Francisco. Bonobos announced a $30 million round in 2013, with Glynn Capital and Mousse Partners joining existing investors Accel Partners, Lightspeed Venture Partners, Forerunner Ventures and Nordstrom. At this time, Forerunner’s Managing Partner Kirsten Green joined the Bonobos board and total funding to date reached nearly $73 million. Simultaneously, the company launched the golf brand Maide, which is the second brand launched by the Bonobos team. By August 2013, Bonobos had opened Guideshops on Crosby Street in New York City, Bethesda, MD, and Austin, TX, bringing Guideshop total count to eight. By August 2013 employee headcount reached 175. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bonobos (apparel)」の詳細全文を読む スポンサード リンク
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